Aché investments in projects for underprivileged communities remain focused on education, health and social development. The company has partnered with social-welfare institutions and supports programs that encourage best practices in social inclusion, education and health.
In 2015 we partnered with Associação Maria Flos Carmeli, a charity located in São Paulo’s downtown Glicério district that provides assistance to children and families enduring social risk. Last year the association took over the social services formerly provided by the Associação Fábrica de Cidadania.
Aché’s social investments in this partnership and other company projects – including those with tax incentives – totaled R$ 10.8 million in 2015.
The new, more responsive and serviceable sites we launched are last year’s highlights alongside the “Valor para Todos” (Value for Everyone) blog, celebrating Aché’s 50th anniversary. The new blog offers information on sustainability, our corporate history and content of interest for both consumers and health professionals.
Created in 2009, the Programa Cuidados pela Vida (CPV) is one of Aché’s main investments towards building close and enduring relationships with consumers. CPV is the largest benefits program in the industry. The program is present in 2,000 cities, with over four million registered patients and 20,000 licensed points of sale. The program offers discounts to consumers buying dermocosmetics and prescription drugs as well as health-related information and materials that are helpful to program participants.
CPV covers a range of 100 products. Consumers may sign up at our call center, 0800 777 8432 or on the program’s website: www.cuidadospelavida.com.br.
In 2015, CPV’s website was restructured to allow faster access for mobile devices. In addition, new content was created to promote good health, consumer services and treatment adhesion,
underpinning Aché’s relationship with its end customers. Aché invests in disseminating content that provides information healthcare, wellbeing and quality of life to those who visit its social network pages and product websites. We connected with over two million consumers through these channels in 2015.
Aché has sought to raise social awareness toward the risks involved in prescription non-compliance and selfmedication since the company pioneered with the launch of its Campanha Respeito pela Prescrição e Adesão ao Tratamento (treatment compliance) campaign, informing consumers of the importance in following medical orientation for successful treatment outcomes.